Brazilica
Bringing Brazilian flavors to life through digital excellence and seamless reservations
The Challenge
Outdated Digital Presence
The existing website didn't reflect the vibrant energy and premium positioning of the restaurant, limiting online reservations and engagement.
Complex Reservation Process
Manual reservation handling led to booking errors, long phone wait times, and frustrated customers during peak hours.
Brand Inconsistency
Visual identity lacked cohesion across digital and physical touchpoints, diluting the Brazilian steakhouse experience.
Mobile Experience Gap
Poor mobile optimization missed opportunities with the growing segment of customers who browse and book via smartphones.
Our Research
Customer Journey Analysis
Mapped the complete booking experience from discovery to post-visit, identifying pain points and opportunities.
Competitive Benchmarking
Studied premium steakhouses in Ho Chi Minh City to understand digital best practices and differentiation opportunities.
Brazilian Culture Study
Explored visual language, colors, and design patterns that authentically represent Brazilian culture and cuisine.
Mobile-First Insights
Analyzed user behavior data showing 70% of potential customers browse restaurants on mobile devices.
Reservation Systems
Evaluated various booking platforms for reliability, user experience, and integration capabilities.
Photography Direction
Researched food photography styles that drive engagement and appetite appeal for Brazilian cuisine.
Chosen Design Style
Vibrant and energetic design that captures the spirit of Brazilian culture while maintaining premium positioning. Bold colors, dynamic layouts, and authentic photography create an immersive digital experience that mirrors the restaurant's atmosphere.
Colors
Brazilian Green
Primary
Vibrant Yellow
Accent
Deep Blue
Secondary
Pure White
Background
Charcoal
Text
Logo Construction
The Brazilica logo refresh combines traditional Brazilian design elements with modern typography. The mark communicates warmth, authenticity, and premium quality while remaining highly versatile across all applications.
Collaterals
Menu Design
Elegant menu layouts with food photography that showcases the variety and quality of Brazilian cuisine
Digital Marketing
Social media templates, email campaigns, and digital ads maintaining brand consistency
Interior Signage
Wayfinding and promotional signage that enhances the dining atmosphere
Web Design
A sophisticated digital experience featuring immersive food photography, intuitive navigation, and seamless reservation system. The website works flawlessly across all devices with mobile-first design prioritizing the on-the-go booking experience.
Real-time reservation system with automated confirmations
Interactive menu with high-quality food photography
Mobile-optimized for seamless browsing and booking
Social Media
Content strategy focused on showcasing the vibrant Brazilian culture through food, people, and atmosphere. High-quality photography and video content drive engagement and reservations across Instagram, Facebook, and other platforms.
Brand Activation
Launch campaign featuring influencer partnerships, media events, and special promotions that introduced the refreshed brand to Ho Chi Minh City's dining scene. Created buzz through exclusive tasting events and social media activations.
Impact & Results
The new digital presence transformed Brazilica's customer engagement. Online reservations became the primary booking method, reducing phone call volume by 60% while improving the customer experience. The website's visual appeal and ease of use contributed to increased foot traffic and repeat visits.